What We Believe
We believe sustainability is the growth opportunity of the 21st century, but it’s not just about being green. It’s about aligning revenue goals with responsible operations, to create an organization that better serves all of its stakeholders, from shareholders and employees to customers and others influenced by its progress.
The World at a Tipping Point
The time for changing the way we think is now. The world today is at a tipping point — our natural resources are running out and we have more people than ever on the planet. Governments around the world have acknowledged these realities and the need for change. Consumers are demanding products that have longer life cycles and more value. They expect companies to take responsibility for their impact on the world.
Corporations: The Dominant Agent of Change
Companies that embrace change will position themselves for continued growth in tomorrow’s economy, reap the benefits, and position themselves to take the lead in sustainability. Corporations are the dominant institutions of our time. They, more than any other entity, can facilitate a real, positive impact on the future. It’s why we firmly believe that sustainability for business is an operational imperative and strategic opportunity, and why we help brands become category leaders and change agents. Our mission is to apply our knowledge of branding and sustainability to give corporations the tools to lead in the world ahead.