The key elements of effective sustainability communications are: in-depth knowledge of sustainability; communications expertise; strong understanding of the dynamics of change, and; a commitment to leaving a positive legacy for tomorrow.

So, when Ogilvy PR Worldwide in Australia decided to create OgilvyEarth, we realised that we needed to well and truly “walk the walk” ourselves if we were going to “talk the talk” with our clients.

We also realised that our approach needs to cover a broad sustainability scope: the environmental footprint of running our own business; the social footprint of running our own business, and; the influence of our counsel on our clients’ footprints.

With that in mind, Ogilvy PR’s approach when it comes to our own sustainability performance has several key parts:

• Ogilvy PR’s Sustainability Policy
• Earth-Plan – Ogilvy PR’s sustainability improvement program
• Earth-Pledge – Ogilvy PR’s code of practice for sustainability counsel
• Earth-Group – Ogilvy PR’s independent advisory committee on sustainability