The Australian corporate sector increasingly accepts that it needs a “social license to operate”. A recent survey by Ogilvy Earth showed that 77% of Australia’s companies see a positive environmental reputation as an “essential part” of their business case going forward. This reputation can only be earned. 

From facilitating overall sustainable business strategy, to identifying credentials, to developing all aspects of public sustainability reports, we work with our clients to improve and establish their sustainability positioning. 

The Ogilvy Earth approach holds that effective corporate positioning about sustainability is about:

• your “hardware” – what you are actually doing and physically achieving as a business in areas such as energy, water and waste – and;
• your “humanware” – how you are engaging and communicating with key publics such as staff, consumers, governments, local communities, media, customers, suppliers and investors.

Indeed, our team includes both experts in brand and reputation management and experts in the practical and technical aspects of environmental management.

It’s also why we have developed Earth-View, an easy and free on-line sustainability scanner that helps you do an assessment of both your performance and reputation.

Our clients in this space include mining companies, packaging manufacturers and environmental services providers. Our speciality leader is Parker & Partner’s Peter Shmigel, one of Australia’s leaders in sustainability strategy for business, including both its technical / operational element and its communications element.

For examples of our work, use the links below.

BlueScope Steel - BlueScope Steel: Tank A Day Challenge