| Consumer PR |
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The interest in and demand for environmentally-related goods and services is growing in Australia. At the same time, consumers are more knowledgeable and discerning, and some are increasingly sceptical about products’ claims. Governmental “rules of the road” for making environmental claims are constantly evolving and need to be strongly adhered to. That’s why consumer PR around environmentally-related goods and services needs to be specific, honest, accurate, clear, complete and based on proof. From researching consumers’ attitudes to advising on policy requirements, to launching greener products, to organising “low carbon” PR events, we work with our clients to let consumers know about their green options in innovative – and credible - ways. Ogilvy Earth believes there is a vital role for good green PR, but not for “greenwash”. Consumers can’t act for the environment if they don’t have access to sound environmental product information. We’ve developed Earth-Pledge, our code of practice, to drive the integrity of our own counsel to clients. And, we underpin our expertise in reaching consumers with strong knowledge of the technical, scientific and operational aspects of sustainability, eg, the capacity to verify and substantiate claims that drive your product’s credibility. Our sustainability clients include food and beverage companies, airlines, and electrical appliance manufacturers. Our specialty leader is Pulse Communications, one of Australia’s leading consumer PR agencies. For examples of our work, use the links below. |