| Community Relations |
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The Australian corporate sector increasingly believes that it needs a “social license to operate”. A key part of this is building relationships and earning credibility and trust with local communities and other stakeholders of technological and infrastructure development. The days of the DAD model (“deciding and defending”) of development are well and truly over. Smart companies in a fully informed, increasingly transparent and digitally connected society know it makes sense – and saves time and money - to engage grass-roots communities and other stakeholders from their project’s inception to its delivery. People want to be – and deserve to be - part of the decisions that affect their lives – and it’s good business practice to acknowledge that. In Ogilvy Earth’s view, the best practices in community relations are all about:
We believe it is most productive to work toward mutual understanding and shared outcomes between locals, stakeholders and project proponents. And, we’ve made it happen before! Our clients in this space include energy providers, road operators, residential/commercial developers and various manufacturers. Here, we leverage the specialist community engagement skills of Parker & Partners, Australia’s leading bi-partisan public affairs firm. |