The supply chain is getting greener. Ranging from recycled content products to lower energy data centres, there are emerging opportunities for companies: to both buy and sell more environmentally friendly products and services, and; to do so in both the private and public sectors.

From marketing software solutions to briefing suppliers on green specifications to opening up new channels, we work with our clients to connect the sections along supply chains about what’s available and what’s possible.

The Ogilvy Earth approach to business-to-business communications is based on:

• expertise in Australia’s technology sectors, particularly ITC, and their trade communication dynamics, and;
• strong insights on the strategic opportunity of environmental business.

Indeed, our team includes both highly-networked B2B PR practitioners and experts in the practical and technical aspects of environmental management.

Our clients in this space include software and IT providers, packaging manufacturers and environmental services companies. Our speciality leader is Howorth Communications, one of Australia’s leading technology and business-to-business PR agencies.