Ogilvy Earth’s focus for clients is on shrinking business’ environmental footprint while growing its profitability.

Whether it’s about a product or service or at a manufacturing facility or office, effective communications is a key tool for improved environmental outcomes – and the benefits they also bring to the bottom line. We see environmental sustainability as an opportunity – not just a responsibility – for our clients and our society.

Ogilvy Earth particularly focuses on communications for:

Energy efficiency and greenhouse gas abatement

• Energy efficiency and greenhouse gas abatement
• Water conservation
• Resource conservation
• Waste minimisation

Uniquely for a major PR company, Ogilvy Earth features not only communicators, but also key personnel with strong knowledge of the “science of sustainability”, including the capacity to use practical environmental management tools. Ogilvy Earth’s counsel is based on knowing how to “talk the talk” and how to “walk the walk” in terms of environmental management.

Ogilvy Earth applies the expertise of two sets of specialists working together for client results:

• Staff and advisors with strategic, scientific, engineering, technical, and operational understanding of environmental sustainability, and;
• Staff from the combined communication capability of Ogilvy PR Worldwide in Australia’s brands:  Impact Employee Communications; Howorth Communications; Parker & Partners; Pulse Communications, and Savage & Partners.

We strongly acknowledge that sustainability has an equally important social dimension. Our next step is to grow our practice to communications aimed at addressing the challenges and opportunities associated with social sustainability and CSR – such as improving companies’ internal people practices and their role as responsible corporate citizens.