Sharon Tuffin is a Senior Account Manager with Parker & Partners and has over 12 years experience in the public sector and 3 years in public affairs consulting. As a science communicator, Sharon draws on her Bachelor of Science (Hons) in environmental management and climate (ANU), Postgraduate Diploma in Public Health (La Trobe) and expertise in public affairs to connect science, policy and communications for government, industry and the wider community. At Parker & Partners, Sharon is a trusted adviser to her clients and provides strategic and tactical advice on campaign strategy, stakeholder engagement including government, industry and the wider community. At the Federal public policy level, Sharon worked closely with researchers and industry in both the environment and health sectors to establish strong partnerships around sustainability and human health. She was involved in State of Environment reporting, national environment protection measures in the area of air pollution; sustainable development initiatives; involvement in the national and global climate change debate; risk perception audit and frameworks for risk assessment and management; indicator development and reporting; review of legislation and government policy; development of guidelines and standards and consumer based products.

Katie joined Ogilvy PR Australia in March 2007 and leads the Responsible Brands practice, counselling clients on social responsibility initiatives and crisis and issues management. She has extensive experience in both Europe and Australia on global brands such as Unilever, Bluescope Steel, KFC, Johnson & Johnson, Coca-Cola, Mercedes-Benz and Reckitt Benckiser as well as local clients such as the Queensland Government and organisations such as the Australian Red Cross Blood Service. Katie has managed and resolved issues and crises for companies across different industries.  This has included issues surrounding product or brand integrity, company restructuring, product recalls, negative clinical trial findings, activist protests, and Senate Inquiries.  As well as helping companies manage incidents and resolve such crises, Katie has also spent considerable time helping companies recognise the issues they face and prepare plans to negate them, develop national and global crisis management plans, and trained them in crisis preparedness.