Here, we’ll be posting various pieces of information – not only about Ogilvy Earth, but the whole sustainability debate in general. Hopefully, by sharing rather than hoarding information, we can make a further contribute to the “sustainability conversation”.

Let’s start with the outcomes of our recent survey of corporate sustainability communicators about “greenwash”. Click here to see the survey results we released at the launch of OgilvyEarth on April 24th at the Eco-Logic exhibit at the Powerhouse Museum in Sydney.

We also attach some very useful related documents:

• “The Six Sins of Greenwashing: A Study of Environmental Claims in North American Consumer Markets” by TerraChoice Environmental Marketing, November 2007
• “Tomorrow’s Climate, Today’s Challenge: Your Guide to Communicating about Climate Change” by the UK Department of Environment, Food & Rural Affairs, April 2006
• “Best Practice Guidelines for Environmental Sustainability Communications” by the UK Chartered Institute for Public Relations, 2007
• “Green Marketing and the Trade Practices Act” by the Australian Competition and Consumer Commission, 2008

• “Carbonspeak” – a DIY guide for understanding the risks and opportunities of climate change communications, including a glossary for busting the carbon neutral and carbon offset jargon
• Running Greener PR Events – a DIY guide to organising more environmentally friendly events
• Greenwash Monitor – a forum for related media coverage and further discussion, including the “right of reply”
• Sustainability Calendar – a month-by-month listing of upcoming sustainability events and milestones
• Sustainability Communicators Network – we think it’s a good idea to have one for our whole sector so watch this space.