Earth-Case studies

Origin Energy

Origin Energy Public Affairs

Challenge

The Australian Government was elected in 2007 on a policy platform that included a national emissions trading scheme in Australia. Although the overall policy direction - to reduce Australia’s carbon emissions was clear, the devil is in the detail. Origin – Australia’s largest integrated energy company – had a clear vested interest in ensuring that the policy settings underpinning this ground-breaking government delivered environmental benefits while protecting the Australian community and allowing Australian businesses to prosper into the future.

Packaging Council

Policy Insight and Guidance for Packaging Council

The Packaging Council of Australia, representing all producers and users of packaging, came to Parker & Partners for help navigating a major new Federal Government policy.

Challenge

To create a dialogue around recycling as a greenhouse gas reduction strategy with Federal candidates and voters during the 2007 Federal Election. This was at a time when political conservations were crowded by issues and groups trying to gain status on the election agenda.

Nestle

Employee education and behavioural change reduces energy use
Challenge
To reduce energy usage across the Nestle Blacktown manufacturing site

Woolworths Employee engagement to drive change Challenge Woolworths wanted to enhance their existing sustainability programs throughout 2,800 different operations nationally. They were seeking to create more eco friendly behaviours in a workforce of 180,000 employees.
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Visy Recycling

Getting Candidates and Voters to ‘Vote 1 Recycling’

Challenge

STW Group

Taking on the Green Office Challenge

Challenge
To develop a set of sustainable practices in an office environment for a results driven culture. Developing targets outside of electricity saving to develop other relevant initiatives that senior management could defend in the media and use as part of their retention and attraction of Generation ‘y’. A carbon neutral target is part of the measure of success.

Qantas

begreen – changing a kangaroo from red to green globally

Challenge
Qantas needed a sustainability program that touched the many diverse business units and job functions. Creating meaningful behavioural change across diverse roles, from flight crew to engineering, customer service to catering, was presenting a big hurdle to implementation. They needed to create a globally strategy that could deliver locally.

Ogilvy Public Relations Worldwide

OgilvyEarth – Internal sustainability program

Challenge
To set up Ogilvy PR’s internal sustainability program and work to implement the sustainability communication strategy to achieve Ogilvy PR’s sustainability targets while ensuring transparent and defendable sustainability practices.

Keep Australia Beautiful & National Rugby League

National Rugby League head office carbon footprinting and energy audit

OgilvyEarth supports Keep Australia Beautiful (KAB) and its national mission to encourage the community to protect and conserve the natural environment through individual actions.

Challenge
The National Rugby League is a promotional partner to KAB. With the partnership and engagement in Keep Australia Beautiful Week 2008, NRL wanted to ensure they had their own house in order to avoid claims of greenwash.

FreightCorp

Gaining Employee Support for Business Initiatives

Challenge
Working with FreightCorp to gain support for the company’s imminent privatisation, improve efficiency and drive up the share price.

Cascade Green

Cascade Green: 100% carbon neutral beer
Challenge
An issues-rich environment with consumers and media acutely aware of ‘green washing’. The challenge was to tell the story of Cascade’s commitment to sustainability and environmental practices, with credibility and authenticity.

BlueScope Steel

Tank A Day Challenge

Challenge

BlueScope Steel is a company with large greenhouse gas emissions however the company is taking action to progressively reduce its effect on the environment, and has taken a leadership role in water conservation through the Tank A Day Challenge.

AMCOR

Behaviour change to achieve significant reduction in energy usage

Challenge
Achieve additional energy savings at the Amcor Smithfield site by shifting employee behaviour.

Adidas

No apologies – green is the new gold!

The program will change the behaviours of employees not only their head office but 1,000 stores in Asia. Targeting a 20% reduction in their footprint by 2010.

For Adidas, sustainability is not just a response or responsibility – it’s an opportunity to create new business value for yourselves and your consumers!

Nestle Employee education and behavioural change reduces energy use Challenge To reduce energy usage across the Nestle Blacktown manufacturing site

Nestle

Woolworths Employee engagement to drive change Challenge Woolworths wanted to enhance their existing sustainability programs throughout 2,800 different operations nationally. They were seeking to create more eco friendly behaviours in a workforce of 180,000 employees.

Woolworths

STW Group

Cascade Green Cascade Green: 100% carbon neutral beer Challenge An issues-rich environment with consumers and media acutely aware of ‘green washing’. The challenge was to tell the story of Cascade’s commitment to sustainability and environmental practices, with credibility and authenticity.

Nestle

Employee education and behavioural change reduces energy use
Challenge
To reduce energy usage across the Nestle Blacktown manufacturing site

Woolworths

Employee engagement to drive change

Challenge
Woolworths wanted to enhance their existing sustainability programs throughout 2,800 different operations nationally. They were seeking to create more eco friendly behaviours in a workforce of 180,000 employees.

Cascade Green

Cascade Green: 100% carbon neutral beer
Challenge
An issues-rich environment with consumers and media acutely aware of ‘green washing’. The challenge was to tell the story of Cascade’s commitment to sustainability and environmental practices, with credibility and authenticity.